Okay…what is a USP?
USP stands for Unique Selling/Sales Position. The Benefit/Position that makes your offering one of a kind in your market.
Your
USP is the way that your target market sees YOU as being different (and
unique) in the market place. It differentiates you at first sight.
Most importantly, it's how your target market sees YOU, which is the root of MOST of your entrepreneurial troubles.
Here’s Your Problem: Your target market DOES NOT see YOU as different.
Direct, plain and simple.
After
working with tons of clients I can tell you that a client’s
success or failure hinges on their ability to ensure a perfect
market-to-message match!
What specifically does this mean?
Here is rarely shared, but key concept that the top business coaches know…
Your
business differentiation is ultimately grounded in your ability to match
your value in the market place to your target market’s negative
perception of what your competitors are failing to deliver on.
In Other Words…
Your
USP must be formulated in such a way that what you do (your value in
the market place) must be positioned in light of both, your ideal
client’s perceptions of knowing not only who your competitors are…but
also from their perception of what your competition is failing to do! This will ensure a strongmarket-to-message match.
Now for the first time, years of research and thousands of hours of
study from developing thousands of clients USP's , (for both their
books and their back end services with our system)can be yours too.
